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INTERNET MARKETING

EARNING MONEY THROUGH INTERNET MARKETING (IN) IN THE FIVE WAY:

A. E-Mail Marketing
B. Banner Marketing
C. Viral Marketing
D. Affiliate Marketing
E. SEM(Search Engine Marketing)

SEM (SEARCH ENGINE MARKETING)
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SEM(Search Engine Marketing) has a two parts:
A. SEO(Search Engine Optimization)
B. PPC(pay per click)
A. SEO (Search Engine optimization) :

Search Engine Optimization (SEO) is modification of website for the purpose of improving its natural ranking or listing or search engine results pages. This is done through a combination of SEO strategies such as directory and search engine submission , link building , article submission ,press release submission , website optimization ,blog submission , keyword research ,content writing and improve link quality.
B. PAY- PER- CLICK :

Pay per click is also known as pay-per-performance , it is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This click- through rate-based payment structure is considered by some advertisers to be more cost-effective than the cost-per-thousand payment structure, but it has at times led to click fraud.

Q. Do You Know About SEO?

We provide more than techniques for site popularity, This website promotion is online website promotion of any website. If you have a website than also you want marketing through online .Without site popularity you can not earn income through online.so we provide for any new or old website .Your site will be rank in top ten in Google , Yahoo , MSN and more search engine. If any visitor search the related site keyword then your site rank in then you get money through visitor.

In SEO have more important techniques mainly in On-Page Optimization and Off-page Optimization :

In On-Page Optimization process:

• Website Analysis
• Improve Your Site Meta Tag
• Keyword Research
• First Level of Keyword
• Second Level of Keyword
• Third Level of Keyword
• Content Optimization
• Right placement of keyword

Title Tag Optimization

Title tag plays an important role in Search Engine Optimization. Title tag not only provides the overall description of a web page but also it is the sentence which appears on the search results. Title tag is the one which is linked to your website in the search engine results.

We optimize title tag for home page and each and every sub page to get the maximum benefit out of it.

Meta tag Keywords Optimization

Keywords still play an important role in the Search Engine Optimization. We carefully select main keyword for each and every page in the website and optimize the pages for theose keywords.

Meta tag Description Optimization

Description meta tag is the sentence which appears below the title in the search engine results and gives an overall description of the page. We optimize each page's description tag which are more relevant to the page.

IMG ALT Tag Optimization

IMG ALT tags are important for the images as they give the description of images and which are also read by search engines. We carefully select IMG ALT tags for the images which are relevant to the content and helps to improve the overall ranking in search engines.

Content to code (C2C) ratio

Content to code (C2C) is becoming very important now a days. Imagine a scenario where you have just few lines of content and 10 times code in your web pages. It will certainly confuse a search engine crawler to find out the actual content from the deep nested and complex code. We carefully examine the content and code of pages and optimize the content and code to give high C2C ratio for web pages.

In Page Links

In pages links are also important as they spread the link juice to other pages in a website. Our overall SEO strategy involves linking main keywords from the various pages to the other relevant pages in the website.

Sitemap

Sitemap provides visitors an overall structure for the website and it also helps search engines to find out the pages in the website. Our sitemap strategy involves careful study of the various pages and organize the pages into a logical sequence so that it is helpful for visitors to find the information they are looking for.

Google XML Sitemap

Google xml sitemap is important as it helps Google search engine to find all the pages in a website. We create xml sitemap based on the various pages in a website which are important. Ideally all pages should be listed in Google XML sitemap however in a complex and dynamic website it might not be possible to list all the pages in Google sitemap.

In Off-Page Optimization Process:

• Link Building
• PR Submission
• Blog Submission
• Article Submission
• Directory Submission
• Social Book Marking
• Social Media Optimization

1.Link Exchange Guidelines:

•Relevant the theme.

•Link page mush have pr.

•Link page should will be cache.

•Link page has maximum 50 outbond link.

•Same IP has not permission more than one link.

2.Directory Submission Guidelines:

•Install the Roboform Toolbar.

•Find the directory list.

•Choose the relevant category.

•submit the url, description and keyword.

•Submit the post.

3.Blog Submission Guidelines:

•Blog must have relevant theme.

•Blog must have pr(page rank).

•Blog must have cache the page.

•Blog has also important role in one way linking.

4.Article Submission Guidelines :

•Write the unique article.

•Open the Directory list of article.

•Going to close or relevant category.
•Use the Roboform for submit.

•Submit the article post.

5.Press Release Submission Guidelines:

•Press Release is a form of article through which a company announces about its new products, services, and events to the media.

•Open the Press Release site.

•Submit about product for advertise.

6.Social Media Optimization Guidelines :

•Write the unique article.

•Open the Directory list of article.

•Going to close or relevant category.

•Use the Roboform for submit.

•Submit the article post.

7.Social Book Marking Guidelines:

•Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content of web pages on the
•First of all you will have going online in this browsers.
•Related site theme bookmarking.

IMPORTANT QUESTION RELATED TO SEO?

Q.1.What is Page Rank?
Ans. Page rank is a link analysis algorithm developed by Google founders Larry page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a web page as a measures of its importance, specifically the linkilyhood that a user will arrive at that page by randomly clicking links. Page rank is not the same thing as rank.

Q.2.What kinds of back links are considered most powerful?

Ans:What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.

Q.3.What google supplement index?
Ans:Google Supplemental Index – Google index where certain links of websites are stored, which contain less trust factor from Google. This could be because they have more of duplicate content and Meta tags, if URLs are quite confusing and the likes.
Q.4.What is the difference between the indexed and non-indexed pages?

Ans:A page designated to store rows of index data in a SQL Server file.Online content that the search engines can index.But some content are not indexable(e.g. blocked PDF files,text in a graphic.).storing of webpages in google data base is called indexing.and in non-indexed pages ddo not store webpages in google data base.

Q.5.What SEO tools do you regularly use?

Q.6.What is keywords analysis and how do you analysze your targeted keywords?

Q.7.What's the difference between page rank and google toolbar pr?
Ans:Page rank gives the numeric value and but page rank toolbar gives log under 10.

Q.8.What's do you know about the links buying and how google treat links buying?
Ans:

Q.9.What is google sand box?

Ans:The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is a phenomenon that people have claimed to observe in the ranking of web pages that is performed by Google. It is the subject of much debate. Its existence has been written aboutbut not confirmed, and several observers state that they have observed the contrary to what is claimed for this perceived phenomenon.The phenomenon that people have claimed to observe is that Google temporarily reduces the page rank of new domains, placing them into what is referred to as its "sandbox", in an effort to counter the ways that search engine optimizers attempt to manipulate Google's page ranking to bring sites to the top, by creating lots of inbound links to a new web site from other web sites that they own before creating that web site. A "reverse sandbox" effect is also claimed to exist, whereby new pages with good content but without inbound links are temporarily increased in rank, much like the "New Releases" in a book store are displayed more prominently, to encourage organic building of the World Wide Web.

David George disputes the claim, made by some, that Google applies sandboxing to all new web sites, saying that the claim "doesn't seem to be born out by experience". He states that he created a new web site in October 2004 and had it ranked in the top 20 Google results for a target keyword within 1 month. He avers that "[n]o one knows for sure if the Google sandbox exists", and comments that it "seems to fit the observations and experiments of many search engine optimizers". He theorizes that the sandbox "has introduced some hysteresis into the system in order to restore a bit of sanity to Google's results".

Matt Cutts has stated in an interviewthat "[t]here are some things in the algorithm that may be perceived as a sandbox that doesn't apply to all industries". Jaimie Sirovich and Cristian Darie state that they believe that whilst Google does not actually have an explicit "sandbox", the effect itself, however caused, is real.

.10.What are the ranking factor in google, yahoo and msn ?

Q.11.Have you any experience in the copy writing and technical writing?

Q.12.What do know about page segmentation?

Ans:page segmentation is when a search engine looks to break a given web page down into its component parts. They could analyze a web page and assign various relevance or importance scoring for different regions of a page. Some of the methods include fixed-length page segmentation (FixedPS), DOM, (DomPS) and location based and white spaces (vision based or VIPS) and even a combined approach (CombPS).

As with many IR methodologies they try to improve the signal to noise ratio. In this case by hopefully identify the noisy segments; resources can be focused on the relevant areas of a web page. Furthermore most people do tend to understand web pages in a segmented or structured view. When you arrived at this page did you instinctively know where to find the main content? Aware of common locations for navigation and other elements? Banner blindness? You get the idea.

Advantages of page segmentation

The main advantages are increased relevance and streamlining processing elements. Search engines hope to use page segmentation to be able to asses a more finite understanding of a given pages relevancy, but also (theoretically) be capable of dealing with multi-topic pages, semantically related or not.

The second advantage, processing and resource management, can be achieved as they could define site templates in an attempt to only crawl/index the relevant parts of the page and not the boilerplate elements.

Now, while there are a few ways of going about it, what’s important here is that such systems are sensible not only from a relevancy perspective, but could also help crawling and indexing resource management.

One has to imagine new ideas at the big three will be tempered in a volatile economy. Once a template has been established, indexing a site on a regular basis could be far easier on a search engine (and site owner as well). Just have a little ‘template bot’ crawl a few pages now and again to ensure the profile is unchanged.. but I’m rambling now…

Another implementation (as noted by the Google patent) could be pages that have a number of listings that are geographic in nature. As search for ‘stone oven pizza, Toronto’ could produce better results as larger listings of pizza shops in Toronto could be segmented and digested by more finite parameters than normal.

“The text associated with the smallest hierarchical level surrounding a business listing may be associated with that business listing” – Patent; Document segmentation based on visual gaps

Q.13.What are the difference between the on-page optimization and off-page optimization?

Q14.List of top 5 on-page and off-page optimization?

Q.15.What do you know about the SEM?

Q.16.What are the general factors that can penalize a website from google?

Q.17.How does search engine work?

Q.18.how's the factor of SEO ?

Q.19.What's the future of SEO?

Q.20.What's spam indexing?

Q.21.What's web2?

Q.22.What do you know about the posting,blogs and RSS ?

Q.23.What do you know about the XML Site map and how do you generate it?

Q.24.Who are the persons who started google?

Q.25.Have you any experience in the PPC and how do you manage the PPC campaigns?

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Tuesday, August 4, 2009

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